CLOTHES SUIT ALL TASTES
Albert Morton believes that clothes today must combine quality, continuity and the right price. One of Toronto’s more distinguished purveyors of men’s ready-to-wear, Mr. Morton is well-known for his success with the Studio 267 and Brogue stores. Today he opens his third Brogue store and introduces a new line of Brogue clothing.
The new store, managed by Ron Orr, has an elegant, modern look – a clubby atmosphere with hunter green suede walls, walnut furnishings and a refreshment bar serving coffee and fruit drinks. The clothes are an intermingling of fashion influences. There’s an abundant selection from which to choose and a mixing of styles that’s in striking contrast to what’s generally found elsewhere. There’s something for every taste but the emphasis is definitely on creative dressing. The clothes are meant to appeal to men who are interested in dressing well in new ways.
Natural fabrics, rich colors, unusual textures and exclusive styling are all part of the Brogue label. Sweaters, shirts and ties are out of the ordinary. Suits, blazers and sport jackets are marked by a European finesse with squared-off shoulders, higher armholes and greater waist suppression. Active gear and outerwear, enlivened by drawstrings, zippers and asymmetrical closures, are inventive in clever wearable ways.
As general manager of the Brogue stores, purchaser Marty Grundy describes the Brogue look as “upwardly mobile. The label is aimed at young professionals, but we like to stress that we’re trying for a feeling rather than an age group. What’s important is an attitude and a sense of style. The clothes are sufficiently versatile to be dressed up, down or somewhere in between. There’s lots of room for men to interpret the clothes in their own way.” To assist the discerning shopper, the new store offers a wardrobe consultation service. By analyzing a man’s existing wardrobe, his budget and his lifestyle, the staff will help him get the most mileage from his clothes. “Whatever a man buys,” Mr. Grundy explains, “will be marked down on a card so that the next time he comes in, we won’t sell him something that’s contrary to what he has or needs.”
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